Information of this article
Do you have an online store or a business or do you provide services online? but due to lack of traffic on your platform you are thinking to do some marketing so you can also have some new visitors, then you are at the right place, In this article, we are going to discuss, what the marketing tools are, In which we are going to explain, what kind of marketing tools and techniques available in the market, which we can apply to promote our business platforms, and that can lead to more traffic and sales.
Nowadays when, everyone is shifting their businesses online, which eventually increases the competition and that has made these marketing tools very important to use. In this article, we are going to give the required knowledge of the most important marketing tools. The reason for using very simple grammar and words in this article is that, that we can make this article understandable for everyone.
As you know creating a website and listing the products is not at all sufficient to get the sales, we have to do the promotion of those products so they can be reachable to the online visitors and interested people can buy them and these promotions are being done with the help of marketing tools.
One should know about the Top 10 Most Popular Digital Marketing Techniques as well to use these tools in a better way.
Apart from this, we will also look at what are the top 5 marketing tools available in the market.
Let’s have a look at them.
What is a marketing tool?
In today’s world after the pandemic when everyone is thinking to set up their business online then that becomes very important to promote their businesses so they
can survive or the internet visitors can get to know about their businesses so they can reach them. in simple words how would anyone know that you are selling a product
or providing a service online?
for that you need to promote your business, isn’t it? , the answer is yes. in previous times when people used to promote their businesses offline, they used to send
those colorful pamphlets with the newspapers or they used to go door to door personally to promote their products or business. In the same way on this internet or in this digital world
we have some tools ( these are increasing day by day ) which help us or which provides us the opportunity to promote our businesses online and these tools are called
In other words, a marketing tool is an online tool that can be used to promote a business and boost up sales.
There are various kinds of marketing tools available in the market and each marketing tool serves a unique purpose, it is common for business owners to use
a combination of many tools that helps them in a certain way of promoting their business. let’s have a look what are these marketing tools and how can we learn them.
The types of marketing tools
A marketing tool can be a product of a company which basically allows you to take their website traffic and bring it to your website for example Facebook, Facebook has a
marketing tool with the name of Facebook ads which allows creating an ad of your business and product and list it on their website, now once any of the Facebook users
will be interested in your product will simply click on the ad and visits your website. it is as simple as that. like google has google ads, yahoo has yahoo ads and Instagram
has Instagram ads.
By the types of marketing tools, we can define that some tools are built with the intention of doing the marketing, and some tools are built with the intention of tracking the performance of the marketing.
In this article, we’ll discuss both.
The tools that help us to do the marketing, and the tools that help us to track the performance of Marketing.
let’s talk about some of the marketing tools.
Top 5 Marketing Tools:-
- Google ads
- Google Analytics
1 – Google ads
Google ads is a paid marketing tool that allows you to create an ad for your business and run it on google.com to bring more visitors to your website, google ads are very easy to use, Google gives you a free learning tool as well, with the help of this tool you can learn how to create a google ads campaign and how to promote your business on google, they also give you a free account manager who can help you to create a campaign and run it on google, you just have to visit on ads.google.com.
Google ads are basically being used to target the interested audience who has been searching on google.com related to your product or services, which makes this technique very powerful because all the visitors of your website will be potential enough to buy your product or take your services.
Google ads allow you to create an ad and trigger that ad using the set of keywords ( search queries ) which (ad) customers can see by searching on google related to your keyword. it also allows you to write a description about your services and products so one can see on the search page itself whether you are the right one for them or not.
which basically saves the time and money of the visitor and the marketer.
2 – Semrush
Have you ever heard of this name ( SEMRUSH) before, have you ever thought, What is Semrush?
Let’s find out.
Semrush is a marketing tool that helps companies to run digital marketing strategies like SEO campaigns.
Semrush provides you the access to various kinds of applications like Mobile App Insights, E-commerce Keywords Analytics, AdClarity – Advertising Intelligence, and many more, these kinds of application helps you to do create marketing content like a video or an image and promote it in the market very easily,
These applications cover the widest range of your marketing needs, from a video track to creating banners for your social media platform. it has 24 hours of working customer support to assist you regarding all of the features of Semrush.
After reading this word, what is the first thing that comes to your mind?
What is Mailchimp?
Does this word indicate itself to mailing something?
Well, that is right, Mailchimp is an Email Marketing tool, which allows you to send bulk emails at one click with many other features. On Mailchimp you can signup for free, create email templates and send them to people, and not just this Mailchimp allows you to manage the Mailing list very easily, you can track the previous emails, who has read them, what was their reaction and many other things.
Let’s find out more features of Mailchimp
Features of Mailchimp
|Email Client Testing|
|Mobile Signup Forms|
|Segmentation and Groups|
Mailchimp is a very important tool used by many marketers to do email promotion or to inform their client base regarding the updates, offers, and discounts.
Let’s watch a video to understand the Mailchimp better.
4 – SurveyMonkey
What is SurveyMonkey?
Is it a tool to help us to take a Survey?
Well, Let’s find out.
SurveyMonkey is a well-Known online tool that helps you to create and run online professional surveys.
SurveyMonkey provides you with all the necessary features that you should require while taking the survey online
Let’s find out how SurveyMonkey works.
- Easily create surveys, quizzes, and polls for any audience.
- Gather feedback via weblink, email, mobile chat, social media, and more.
- Automatically analyze your results and get powerful analysis features.
- Export your results or integrate your data with your favorite apps.
- Use your insights to make better, data-driven decisions.
Ready to try Surveymonkey?
5 – Google Analytics
What is Google Analytics?
Well, the name itself defines the work
Google Analytics is a tool that helps you to track the ROI of the marketing, That means, with the help of this tool you can track the visitors and the performance of your marketing,
In simple words, Google Analytics helps you to make smarter decisions by analyzing the data for your business in one place.
That is a very useful tool that helps you to track the performance of the marketing, once we know what is working when it comes to the marketing we can do better in it and we can make our marketing campaigns according to that.
web marketing is not a sustainable process, that needs to upgrade every time and when the upgrade is coming from the experience of previous marketing then it helps to make us better in future marketing.
Google Analytics is a tool that helps you to track the visitors of your marketing platform so you can calculate the performance of the source of that visitor and make the required changes to shape the visitor according to you.
Let’s get to know more about Google Analytics by knowing the features of Google Analytics.
5 most important features of Google Analytics:
|Traffic reporting||Google Analytics is a traffic reporter that helps you to know about the traffic that is coming to your marketing platform.|
|Conversion tracking||Google Analytics helps you to track the conversion of your marketing platform. ex- Sales, Lead Generation, Downloads.|
|Keyword referrals||This is a magical feature that allows you to find out which keyword or search query the visitor has used to come to your website.|
|Third-party referrals||This feature allows you to analyze the third-party website source of your visitor, which means you will be able to know from which website the visitor has come so you can track the performance of that traffic source.|
|Custom dashboards||This feature of Google Analytics allows you to customize the dashboard options or to create a sub dashboard, where you can see conversion, source, and many things at the same place.|
Google Analytics is a free tool and very easy to install.
Conclusion of this article.
We hope that is now clear to you what the marketing tools are and what kind of tools are available in the market to promote and track one’s business, This article has been written with intention of spreading the free knowledge on Marketing Tools to everyone so they can use these tools and fulfill their dreams of making the people aware of their brands.
Just a recap of what have we have learned today.
- What is a marketing tool?
- The types of marketing tools
The list of tools we have learned today.
- Google Ads
- Google Analytics
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