SEARCH ENGINE MARKETING (SEM)/ PPC

SEARCH ENGINE MARKETING (SEM)/ PPC

SEM/Paid Search Marketing

Search Engine Marketing services contain paid ads( PPC) on search engines like Google, Bing, Yahoo, Yandex, DuckDuckGo, and Wiki.com.

SEM is a profound way of getting fixed, targeted audiences on landing platforms like web pages and blogs. It includes prepping keywords and generating ads on search engines.

When users search for any product and services related to your business. Our PPC services experts help them reach you by clicking on the eye-catching ad content created by our team.

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Search Advertising

This allows you to gain a much more targeted audience than you could with a billboard or a TV spot. Search advertising is an influential form of advertising because people who search on Google convey a lot about their intent (that is, what they want to do or buy) when they search. Advertisers can bid on keywords so that their ads appear when people are looking for precisely the kinds of things they sell.
When done precisely, search engine advertising is a highly beneficial way to bring in new business and drive online sales.

Search advertising best practices include:
• Logical account structure
• Smart keyword research
•Creative and relevant search ads
• Cost-saving targeting strategies

display advertising

Display Advertising

Display advertising means online advertising businesses use banner ads with other pictorial ad formats to advertise their products on websites, apps, or social media.

Host websites can monetize the traffic by selling some areas with Google AdSense, while advertisers buy it with Google Ads.
Based on the ad format, the following types of display ads:

Ÿ static (a traditional ad that includes text or images that doesn’t move);

Ÿ animated (a GIF);

Ÿ interactive (implies engaging a user to take action; for example, play a game);

Ÿ floating (kind of a pop ad which doesn’t disappear while scrolling);

Ÿ expanding (after a user clicks this ad, it becomes bigger);
video.

Remarketing Advertising

remarketing advertising

Remarketing or retargeting is an advertising strategy used to target shoppers who have previously interacted with your website or mobile app. These targeted ads appear on other websites and apps to create brand comprehension and increase conversions. Remarketing helps you to get back visitors by exhibiting advertisements in other places such as news websites, blogs and articles.
Remarketing involves displaying ads to people who have visited your website or used a mobile app. This strategy is an especially cost-effective manner to heighten your sales conversions because you’re reaching out to customers who have already conveyed interest in your products or services.

AD campaign creation

Ad Campaign Creation

An advertising campaign is a sequel of advertisement messages that comprise of a single idea and theme which creates an integrated marketing communication. The most common goals include developing new clients, promoting current products, and launching new products. You can also build an advertising campaign designed to boost brand awareness or to help associate a certain brand with certain emotions.

The process of making an advertising campaign:

•Research
•Know the target audience
•Setting the budget
•Deciding a proper theme

•Selection of media
•Media scheduling
•Executing the campaign

Campaign Optimization

campaign

Campaign optimization utilizes the best methods to strengthen online ad performance and assure that the organization’s goals are met. An optimized ad campaign lets out audiences a compelling story about the product or service and ties in positive online attention. Campaign optimization is about  premium level conversion rates and click-through rates (CTRs) for paid search.

By examining their needs and optimizing ad campaigns, organizations can accomplish a decent return for their digital advertising investment in the following ways:

     Improved metrics.
     Build out keyword lists.
     Better Google bids.
     Streamlined advertising strategy.
     Ad value
     Precise targeting.

 

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